LTV gross profit
What a customer is worth after margin, not revenue.
Every growth plan ends up in an ad account eventually. We start there. Two operators, hands on the account, working back from what a customer is actually worth.
Paid is the last step. Most of the money is lost before an ad ever runs.
What a customer is worth after margin, not revenue.
How fast the business needs the cash back.
The number every ad is bought against, not a platform CPA.
Conversions that never reach the platform, so it optimizes on partial data.
Not enough ads, and not enough variety. The account fatigues and CPMs climb.
Traffic sent to a page that was never built to convert it.
Brand search and retargeting billing you for demand you already had.
No engineered second purchase, so LTV stays flat and the CAC ceiling stays low.
Paid then fills whatever the map says is missing, bought to the CAC target rather than to whatever the platform reports.
This is what The Map does in two to three weeks.Software spent ten years telling itself to wait on paid. Build the brand, do the content, let word of mouth carry it. Ecom spent those same ten years running hundreds of creators and thousands of ad variations.
Meta took the targeting controls away, so the creative is the targeting now. Google rewards whoever feeds it the cleanest conversion data.
Both are ecom disciplines. The operators who have run them at volume are rare, and most software companies have never hired one.
Situation. A few branded statics, no paid program, and no measurement underneath it. Nothing in place to tell what a conversion was worth, let alone what to pay for one.
What we changed. Built the account from the ground up. Pixel, server-side tracking and PostHog wired first, so a conversion could be read at all. Then a creative program written from scratch, briefed down to the overlay text, shipped weekly, and optimized against one number.
Server-side events, match quality, revenue that reconciles against the bank. Almost nobody does this before spending, which is why our first read is trustworthy and everyone else’s is a guess.
Personas, angles, offers and formats, with a creator bench deep enough that no single face holds up the account.
Statics and motion cut weekly as a standing line, not a project you re-scope every quarter.
Score every asset, iterate winners into families, cut losers, move budget across platforms and formats.
The ad, the page and the first session are one asset. We write and test them together.
Lifecycle, affiliate and referral feed the next brief, so the account gets cheaper as it gets older.
Same six steps from the engine. The difference is how much of the line one team owns.
Two to three weeks. Fixed fee, no spend managed.
A full read of the creative, the channel mix and the measurement, then a ninety-day plan with a budget shape attached. The fee credits against your first month.
Start with the mapMonthly. Base plus a share of managed spend.
Creative, creators, media buying and reporting run as one system instead of four vendors who blame each other. This is most of what we do.
Run the engineMonthly. One client at a time.
We are your growth function. Right for a company that has budget and nobody senior enough to point it anywhere.
Ask about embeddedLearned to buy on his own money. Co-founded a DTC jewelry brand and still operates it, so the account structure, the test design and the scaling rules were built against a P&L he owns rather than a retainer he bills. Since then he has bought in just about every vertical there is.
Agency-trained, with creative run for consumer and marketplace brands. He buys the media he briefs, so every angle is built to what the algorithm needs to learn and to the psychological pillar underneath it.
The Map is a fixed fee. The Engine and Embedded are a monthly retainer, scoped to the account.
Rarely. Paid needs a conversion event worth optimising against. Before that, the Map is the honest version of this engagement.
Week one is tracking and the brief. First assets are live in week two, and the first budget move follows the first readable result.
Twenty minutes, no deck. We will tell you what we would run first and what it would cost.
Book a 20 minute call