LTV gross profit
What a customer is worth after margin, not revenue.
the ecom playbook, run on your
We buy against what a customer is worth.
Not what the platform reports. Two operators, hands on the account, running creative, creators, media buying and measurement as one line. First assets live in week two.
We run it for SaaS, AI platforms, CPG, supplements, telehealth, fintech, jewelry, apparel and beauty brands.
We map the bleed, then we buy the gap
Paid is the last step. Most of the money is lost before an ad ever runs.
Your payback window
How fast the business needs the cash back.
A true CAC target
The number every ad is bought against, not a platform CPA.
Where the bleed usually is
Measurement
Conversions that never reach the platform, so it optimizes on partial data.
Creative supply
Not enough ads, and not enough variety. The account fatigues and CPMs climb.
The landing
Traffic sent to a page that was never built to convert it.
Attribution overlap
Brand search and retargeting billing you for demand you already had.
Retention
No engineered second purchase, so LTV stays flat and the CAC ceiling stays low.
Paid then fills whatever the map says is missing, bought to the CAC target rather than to whatever the platform reports.
This is what The Map does in two to three weeks.Why this works
Software spent ten years telling itself to wait on paid. Build the brand, do the content, let word of mouth carry it. Ecom spent those same ten years running hundreds of creators and thousands of ad variations.
Meta took the targeting controls away, so the creative is the targeting now. Google rewards whoever feeds it the cleanest conversion data.
Both are ecom disciplines. The operators who have run them at volume are rare, and most software companies have never hired one.
Recent win
Case 01 · Series B AI creative platform
Situation. A few branded statics, no paid program, and no measurement underneath it. Nothing in place to tell what a conversion was worth, let alone what to pay for one.
What we changed. Built the account from the ground up. Pixel, server-side tracking and PostHog wired first, so a conversion could be read at all. Then a creative program written from scratch, briefed down to the overlay text, shipped weekly, and optimized against one number.
by month two
+34%
new subscriptions
+67%
paid landing sessions
60+
brands run across DTC, fintech, CPG and AI
4+ yrs
buying paid social, hands on the account
200
new ads shipped a month, per account
2
DTC brands co-founded, owned and operated
Who owns which step
Same six steps from the engine. The difference is how much of the line one team owns.
010203040506
0/6
Do it yourself
you are the bottleneck
1/6
Media buyer
you hire the other five
2/6
Creative shop
nobody is accountable to revenue
4/6
Full-service agency
subcontracted, six to eight weeks to first asset
6/6
agnostik.
one team, week two to first asset
Three ways in
The Map
Two to three weeks. Fixed fee, no spend managed.
A full read of the creative, the channel mix and the measurement, then a ninety-day plan with a budget shape attached. The fee credits against your first month.
Start with the mapThe Engine
Monthly. Base plus a share of managed spend.
Creative, creators, media buying and reporting run as one system instead of four vendors who blame each other. This is most of what we do.
Run the engineEmbedded
Monthly. One client at a time.
An in-house growth team without the hire. One client at a time, so you get the whole calendar. Right for a company with budget and nobody senior enough to point it anywhere.
Ask about embeddedFree, and not a call
Send us the account. We will send back three things we would fix.
Read access to the ad account and the analytics. No deck, no pitch, no call required. You get a short video walking through what we found and what we would change first.
Send us the account
01
You send read access. Ad account and analytics. Nothing else, and nothing that lets us change anything.
02
We spend about thirty minutes in it. Measurement first, then creative supply, then where the spend sits.
03
You get a video back. Three things we would fix, in the order we would fix them.
04
That is the whole thing. If it is useful and you want the full read, the Map is the next step. If not, keep the three.
Your entire paid line, run by two operators.
Twenty minutes, no deck. We will tell you what we would run first and what it would cost.
Book a 20 minute call